CREATIVE: Elevate the overall execution of Hair Cuttery creative to increase the HC Net Promoter scores and drive positive word-of-mouth among current customers. The Net Promoter score is an indicator linking customer experience to growth. RESULT: Hair Cuttery’s Brand Net Promoter score has increased +38 during my creative direction/leadership. The Hair Cuttery Brand Net Promoter score increased from +19 in 2008 to +57 in 2018. RESEARCH: ”Annual Brand Tracking Study” presented by Edge Research - May, 2018.