A small company Shimba Hills, wanted to create a coffee company that gave back to the coffee growers.
I took their passion for the industry and positioned them with the message "Good coffee, good causes, doesn't that taste better?"
Then created this logo and METRO Campaign near their locations.
I also took the opportunity to design elevator doors at the Capital One Arena in Washington DC.
It was an added benefit for renting space at the arena.
RESULT: They're still in the fight but sometimes Goliath is just too big.