Hi, welcome to my portfolio!

Corporate communication logos are usually boring but, I like to have fun with them.

The original logo for COMFORTEMP was a four-color script design created by another agency. The problem was whenever a client used their product they were contractually obligated to embroider or print in four colors as part of their licensing agreement. The design actually hindered sales. I created this logo approach and designed a personaized typeface to solve the issue.

If you have 10,000+ stylists across the country that are social-media addicts it’s perfect to give them content to share with their friends. That’s how the Social Squad got started. They get rewarded for their efforts and the company has an organic way to communicate with clients and stylists. More importantly, it’s believable.

This is when people become the logo.

The eternal symbol of commitment, a ring.

Logos are pure design. Many thoughts in one visual. You can over design logos easily. That's why I like this logo design. Simplicity was the key to the message.

A small coffee company Shimba Hills, wanted to create a brand that gave back to the coffee growers. I took their passion for the industry and positioned them with the message "Good coffee, good causes, doesn't that taste better?"

This fabric manufacturer had a unique process of laminating fabrics together to form higher performing materials. I feel that the logo managed to communicate that unique part of their story. (Note: the founder of this company also invented double knit fabrics - I tried not to hold that against him.)

Sometimes you design a logo that's a real dog.

A Toronto Company asked me to design a logo for a new product. They were capitalizing on a new game that was a combination of badminton and kickball. I don't know how it's played but I just like the idea of this logo.

I named my company Ground Zero Creative as a reminder to always have a zero-based approach when marketing for my clients.