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When your company is 98% women and International Woman’s Day is coming up – you post about it. I was able to get co-workers from the company to take :15 minutes and pose with equal signs to support the 2020 theme #EACHFOREQUAL. Everyone really got into it including a few male co-workers as well. Everyone in the shoot was given access to the video and their photos to post and expand the reach of the message. Making this a great team building project for the company.