RRDonnelley's Lift Program expands the reach of parents/students with an omnichannel approach to direct mail and social media. Increasing touchpoints by 8-12 during the promotional period.

Using gamification as an education and training approach is very successful. Here I used gamification as an on-boarding vehicle for this trendy upscale salon chain with locations in NYC and LA. Take the quiz at https://www.training.cutlersalon.com

Gamification for education and training is the latest trend for corporations like Comcast to keep their employees engaged in new products or service launches.

This social campaign focused on unique/unexpected courses that you could take to build for a career. The Bowie State logo has a flame that we wanted to utilize in the creative leading to "Sparking Ideas".

This is a recruitment video for all of Ratner Brands. We filmed real stylists over three days. No script, just real.

Corporate motivation logos are usually un-motivating. It important to use symbols and icons that are unique to the industry. I feel that I accomplished that with these logos.

Getting non-conformists (a.k.a. stylists) to work together as a team was the thought behind this corporate logo.