The original logo for this brand was a four-color script design created by another agnecy. The problem was whenever a client used their product they were contractually obligated to embroider or print in four colors as part of their licensing agreement. The design actually hindered sales.
I created the logo and a complete typeface to solve the issue
(see “COMFORTEMP The Ultimate Degree of Comfort” page under “CREATIVE/RESULTS” for the use of the degree symbol in ads).
THE RESULT: The client was able to communicate the product benefits in multiple markets without changing messaging.
They also received in influx of capital from investors once they got over that hurdle.