THE HC SOCIAL SQUAD
If you have 10,000+ stylists across the country that are social-media active it’s perfect to give them content to share with their friends. That’s how the Social Squad got started. They get rewarded for their efforts and we have a naturally organic way to communicate with clients and stylists. More importantly, it’s believable. I created this logo treatment for early adopters in the program. The logo also needed to work with the parent company's theme as “The Love Company”. Stylists are encouraged to use different colored logos in their postings that fit their mood or personality.