Updating a 45-year old hair brand can be risky.
You can alienate your current customers while you’re trying to attract newer customers.
With only 35+ salons the budget wasn’t really as big as our ambitions.
I led this complete campaign producing everything entirely in-house for only a fraction of what it could have cost.
It covered all touch points including the salon design.
RESULT: BUBBLES Re-branding scores a +7.8% increase in Guest Referrals:
After this re-branding the Guest Referral Score increased to 80.3% in the next quarter (December 2019).