YUKON FOOTWEAR / Generated $2M in sales within 2 weeks
CREATIVE: Repositioned the brand to “The Value of Outdoor Life”
focusing on the thought that outdoor individuals are not interested in the professional sports establishment.
The product-focused print campaign, copy that resonated with customers and an innovative retail incentive plan pushed the sales needle very quickly.
RESULT: Generated ROI of 500%+.
Client comment: “Yukon Footwear asked John to create a retail promotion to ‘spike’ sales in a down season.
After an investment of $180,000, we grossed over $2 million in 2 weeks.”
– Guy Grubel, VP Sales & Marketing.