I took the experience I gained on the Reebok launch for Cross Basic Shoes and applied it to Discus Athletic Clothing.
This campaign was highly successful with an integrated launch including national magazines and billboards throughout NYC that attracted retail buyers for the client.
Before this campaign the client unable to see reason for further investing was considering cutting back on shifts at the factory.
RESULT: The client billings for the agency grew from $600,000 to $6 million within a year after this campaign was presented.
And more importantly, the client was able to keep all shifts running.