According to an exclusive Bannerflow and Digiday report, 91% of decision-makers believe that...
"In-housing is now the new normal."
In-house creative teams are more engaged, know the brand better than outside agencies and can execute much more quickly at a fraction of the cost. There are times to subsidize work with outside freelancers or agencies for increased volume of work or specialties we don’t have in-house.
When I'm hiring team members I'm always looking for 5-Tool Players. (In baseball terms that means someone that can hit for a high batting average, for power, runs the bases well, throws well and fields well.) Basically, be good at a lot of stuff!
In the interview process I ask candidates what they are passionate about beyond the typical job requirements. You’ll find that you have designers that can write, coders who can shoot videos and even production managers that can proof copy. I find people work more creatively and happily if they can include their passions in their work.
In order to support the company strategy and growth we need to produce a various number of projects. And be flexible because sometimes an opportunity comes up that you hadn’t planned. It would be a shame to miss it.
For example, Hair Cuttery and BUBBLES had an opportunity to reposition and separate themselves from competition within the value segment of hair salons. The opportunity was to identify hair trends within the fashion industry. Re-imagine the styles for Hair Cuttery clients. Inspire and train 10,000+ stylists within a six-month period.
My in-house creative team of 7 (with a little help from our friends) strategized, produced, cast, photographed, video recorded, edited, retouched, designed, wrote and produced one year’s worth of promotional materials for two brands. Including point-of-purchase, website updates, emails, social media posts, training materials, educational videos, social videos all while improving the client’s perception of the brands and at a fraction of the cost.
Examples are shown here and in the CREATIVE/RESULTS link in the navigation bar at the top.