Baltimore County Tourism asked Renegade to bring awareness and drive traffic to small tourism-related businesses throughout the County - post COVID-19. Within three weeks Renegade provided media planning, buying and management as well creative executions that covered digital, web, social, traditional and out-of-home.
The 6-week campaign garnered huge numbers for Baltimore County. Social media platforms consistently outperformed the benchmark engagement rate. Programmatic display performed 2x’s higher than industry benchmark. The average email open rate was 0.44% higher than the benchmark paid email open rate. On average, users stayed on the landing page for over 4 minutes! Great planning. Great creative. Great results. That’s the Renegade Way!
Learn More Here >> https://lnkd.in/ezxMXq8a
The 6-week campaign garnered huge numbers for Baltimore County. Social media platforms consistently outperformed the benchmark engagement rate. Programmatic display performed 2x’s higher than industry benchmark. The average email open rate was 0.44% higher than the benchmark paid email open rate. On average, users stayed on the landing page for over 4 minutes! Great planning. Great creative. Great results. That’s the Renegade Way!
Learn More Here >> https://lnkd.in/ezxMXq8a
