Trail Designs

This Outdoor Clothing client wanted to "be inspired" by apparel lines from other brands like Woolrich and Patagonia. They couldn't have images of their products because they were arriving too late for the trade magazine deadlines for the shows. I created these "Hemmingway-like" short stories to give the brand a fun literary feel. Everything was designed to look whimsical and not too serious. It's what "Rugged Individuals Wear".