Inevitably someone will come to you with an idea where they need your help to “Market it”.
That was the case here.
A successful psychiatrist located in Las Vegas, approached me with this idea.
“What if people could “cue” their brain every morning for the day’s activities?
Like an important meeting? Or a deadline? Simply by branding their socks with messages?”
He wanted to market Inner Socks with inspirational messages. Joy, Smart and Speed were just a few. He even had data to back it up.
I thought this could be so crazy it might work.
So I created this campaign “Get in touch with your Inner Socks” with labeling and packaging.
He was going to sell them in cans with pop top lids.
Last I heard he was having funding issues.